ProductHopeProductHope

GoHighLevel

Senior Product Manager, RCS & Rich Messaging

📍 Remoteremote7+ yrsSaaS / CRM

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Responsibilities

  • Own the end-to-end RCS roadmap across onboarding, verification, rich messaging, fallback orchestration, analytics, market expansion, and pricing.
  • Define and drive the adoption strategy for RCS across the customer base, including segmentation, activation, and migration from SMS/MMS.
  • Lead market expansion planning by assessing carrier readiness, regulatory requirements, provider selection, and rollout criteria by region.
  • Improve sender/agent registration and brand verification flows to reduce time-to-first-message and approval friction.
  • Shape rich messaging experiences, including composition, templating, campaign tools, and channel fallback behavior.
  • Develop pricing, packaging, and business cases while tracking unit economics, margin, revenue, and retention impact.

Required Skills

7+ years of Product Management experienceSaaS product managementCPaaS or telecom experiencePlatform product experienceMessaging channels economicsSMS/MMSRCS / Rich Communication ServicesCarrier and aggregator ecosystem knowledgeBrand verification and sender registrationCompliance and messaging policyPricing and packagingUnit economics analysisAnalytics and experimentationCross-functional leadership

Nice to Have

Google RBMApple/iOS messaging supportWhatsApp channel strategyRegional market launch experienceBilling systemsCustomer success enablementMarketing launch planningTelecom provider partnerships

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