ProductHopeProductHope

Bioksha

Product Manager

📍 Bengaluruonsite5+ yrsHealthcare / Technology

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Responsibilities

  • Build product strategy, marketing action plans, and segmentation for the assigned product segments.
  • Drive growth and profitability while supporting revenue targets and market penetration.
  • Collaborate with Sales, Service, Global Marketing, and other functions to execute strategic and tactical programs.
  • Analyze market trends, customer needs, forecasting, and key performance metrics to inform decisions.
  • Lead product launch and end-to-end product lifecycle management, including marketing, regulatory, supply chain, pricing, and forecasting.
  • Equip the sales team with tools and training, and build relationships with external customers and key experts.

Required Skills

5+ years of product management experienceHealthcare & Diagnostics industry experience in the Indian marketProduct launch experienceMarketing strategy and product lifecycle managementDigital marketing fundamentals (PPC, SEO, email, social)Excellent communication skillsPresentation skillsAbility to work in a matrixed organization

Nice to Have

Experience creating content and campaign materials beyond product collateralsExperience with Immunoassay productsMarket research and customer survey experienceBrand awareness and market penetration experience

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