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Ather Energy

Product Manager

📍 Bengaluru, Indiaonsite4–7 yrsElectric Vehicles

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Responsibilities

  • Own the consumer-facing web storefront and growth funnels for Ather’s digital experience.
  • Partner with Brand and UX Design to translate premium visual identity into an intuitive, high-converting website.
  • Design and execute SEO/AEO strategies to drive organic acquisition across search and AI discovery platforms.
  • Build and scale CMS and digital design system capabilities to improve content deployment speed and consistency.
  • Run funnel analysis, A/B testing, and conversion optimization for landing pages, web flows, test-ride bookings, and pre-orders.
  • Manage integration between the web storefront and backend lead-capture systems, while tracking performance and analytics metrics.

Required Skills

Product managementConsumer-facing web productsGrowth funnelsHeadless CMS architectureSEOAEOWeb performance optimizationPRD writingFront-end UI enhancementsBack-end integrationsSQLGA4 / web analyticsFunnel analysisA/B testingEvent trackingUI/UX sensibilityCross-functional stakeholder management

Nice to Have

D2C experienceE-commerce experienceConsumer-tech experienceMBA from a Tier-1 schoolExperience with high-growth startupsMicro-interactionsVisual storytelling

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