ProductHopeProductHope

eGov Foundation

Manager, Digital Product Management – Measurement & Attribution Enablement

📍 Gurugram, India6+ yrsGovTech

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Responsibilities

  • Own the product strategy, roadmap, prioritization, and lifecycle management for enterprise Measurement & Attribution capabilities.
  • Translate strategic measurement concepts into scalable, reusable, enterprise-grade products across business units, channels, markets, and acquisition journeys.
  • Drive modernization of measurement infrastructure, attribution frameworks, identity resolution, and data collection capabilities.
  • Partner with technology and cross-functional teams to plan, execute, and release capabilities with reliability, scalability, and operational readiness.
  • Establish governance standards for measurement, attribution, data quality, privacy, and compliance.
  • Drive enterprise adoption, onboarding, change management, and business value realization through outcome-based metrics.

Required Skills

Product managementMeasurement and attributionDigital analyticsMarketing technologyData platformsRoadmap definitionPrioritizationLifecycle managementAgile methodologiesStakeholder managementCross-functional collaborationIdentity resolutionEvent trackingCustomer journey analyticsEnterprise governanceRisk and compliance partnership

Nice to Have

Financial services domain experienceEnterprise data platformsAPIsEvent-based trackingPlatform modernizationDigital transformationAI-enabled measurementPredictive analyticsMarketing optimization

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